The History of Mustang Jeans

The History of Mustang Jeans

Mustang is one particular of the most well-known trademarks all above the environment and major company of tailored jeans. This brand name has a overall glance system and also creates denim and leather jackets, skirts and attire, pullovers, underwear, footwear, accessories and fragrance. Mustang creations are favored and worn by many stars, for instance, John Bon Jovi, Scorpions and Bjork.

The background of the brand commenced in 1932 when a manufacturing facility was recognized by Luis Hermann to manufacture uniforms for staff. However, postwar Germany was in ruins and no person was fascinated in the advancement of textile market. The new life of the brand name begun in 1949, when the new company’s operator, Albert Zefranek built up his intellect to get started manufacturing denims. This determination was innovative, mainly because until then denim marketplace was a fiefdom of Individuals. The initial jeans sewn by Mustang have been the spitting impression of original custom made denims produced in the Usa. The subsequent move Mr. Zefranek created was the improvement of his manufacturing assortment. 1953 he introduced the first design of denims made specially for ladies and in 1955 he experimented with velvet jeans. 1958 is the calendar year when the title of the new trademark – Mustang – appeared. From now on denims are built of excellent American denim in Germany.

In 1961 Albert Zefranek was the very first a single to make extend denims. And he was in the correct put at the appropriate time, for in the end of the 60s jeans period started out. Jeans became a symbol of new technology and new way of life. Advertising strategies of Mustang brand show seminude beauties, responding to triumphant march of sexual revolution.

In 1980 denims by Mustang can presently defy competitiveness with American makes Levi’s and Wrangler on domestic sector. Apart from, a person forth of the productions is from now on exported to Austria, Switzerland, Holland, France and Scandinavian international locations. The brand’s collection was divided into 3 themes: “Manner”, “Basic principles” and “Modern-day Classics”. Yuppies of the 80s put velvet denims out of manner, offering a appreciable stroke to the firm, an crucial portion of which was concentrated on producing velvet. Nonetheless, this celebration can help Albert Zefranek to focus on classical customized denims products. He commences to cooperate with Italian designers. And popular couturiers get started to demonstrate fascination for tailored denim.

In 1990 the son of Albert Zefranek, Heiner, becomes the proprietor of Mustang manufacturer. He inherits the helm of his father and helps make the trademark even a lot more successful all above the planet. Currently it is an international brand which manufactures 20 000 pairs of denims a day and brings together classics with the most modern ideas in manner. Mustang can make denim apparel for these who want to expose their way of life and emotions in their glimpse. The firm’s slogan “Legitimate type will under no circumstances die” speaks for itself.